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When graphic design isn’t your passion, making brand assets with Photoshop is as painful as it sounds. (“I’m a trained designer… if you count those three YouTube tutorials.”)
You want every asset to feel on-brand, but when you’re stuck tinkering with complicated tools it’s tough to maintain the right look and feel.
What if you could create a bunch of cool content and brand guides with one easy-to-use design platform?
Meet Baseline.
TLDR;
- Generate a brand guide with logo designs, colors, and typography, plus all the CSS code that you need
- Use templates or explore the design editor to create content, like Instagram stories, YouTube thumbnails, and more
At a Glance
Best for
- Content creators
- Marketers
- Solopreneurs
Integrations
- Zapier
Operating system
- Windows
- macOS
- Linux
- Browser-based
Features
- GDPR-compliant
- AI
Detailed Description
Baseline is a brand design and management platform that helps you generate brand guides and design assets that are always on-brand.
With Baseline, you can generate a cohesive brand guide to help your team create assets that always fit the brand.
All you need is a logo to get started. And you can use the Logo Maker to create a new logo in a few clicks.
Pull colors from your logo to establish a brand palette with shades and gradients, and you'll also be able to customize the font and type scale.
It’s easy to copy-and-paste color and typography values, along with CSS variables, and use them across the board for any brand.
Generate a brand guide with colors, logo designs, and typography—plus CSS code for each element!
Baseline automatically applies your brand guidelines across dozens of digital templates, so you can pump out branded content faster.
You can find templates for social media posts, like Instagram stories, Facebook banners, Twitter banners, YouTube thumbnails, and LinkedIn posts.
Plus, this tool allows you to create custom templates and save them for future projects!
Access a growing library of social media templates that already fit your brand like a glove.
Explore the user-friendly design editor that’s packed with cool features to help you make template designs your own.
Just upload your own images and vectors, or use the built-in photo library. You can even remove backgrounds from any image in one click.
It’s a cinch to update colors, apply branded color filters, and add text effects that make your content pop!
The easy-to-use design editor lets you tinker with templates so they fit your brand style.
Managing multiple brands? You can access assets for each one from Baseline’s organized dashboard.
Agencies can create unique brand portfolios for each client, and it’s a breeze for in-house teams to design materials for their different products.
Plus, you can reapply designs you created for one brand across others on the platform.
Set up brand guidelines for multiple clients or products, and manage them all from one dashboard.
Without a brand guide, someone on your team is bound to design something that misses the mark. (“So, lime green with neon pink was definitely an interesting choice...”)
Baseline helps you quickly design assets that are always on-brand with an auto-generated brand guide and customizable templates.
Create branded content faster than ever.
Get lifetime access to Baseline today!