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Researching what your customers want shouldn’t mean doomscrolling through endless feeds. (“So because you watched a 10-minute video, I have to watch a 10-minute video??”)
AI should be a game-changer, but most tools only surface what’s already popular, ignoring the edge cases, emerging trends, and untapped demand that give you a competitive edge.
Wish you could conduct market research and predict demand using an AI tool that’s made to simulate user behavior?
Tap into new markets with Currents.
TLDR;
- Decode and analyze user behavior to meet customer needs before they hit the market
- Generate adaptive product roadmaps based on market-level simulations to boost internal decision-making
At a Glance
Best for
- C-suite
- Marketers
- Product managers
Integrations
- Airtable
- GitHub
- Google Sheets
- Notion
- Slack
Operating system
- Browser-based
Features
- AI
Detailed Description
Currents uses predictive AI to simulate user behavior to help you spot emerging trends and uncover your next big growth opportunity.
Search through social media conversations
With Currents, you’ll get access to the Mumur Lab, where you can explore live social media conversations like never before.
- Filter by time, region, and demographics to uncover what people are saying and why they’re saying it
- Ask questions via chat and get instant, high-quality insights on key moments, sentiment shifts, and emerging behaviors

Identify issues, emerging trends, and user frustrations, and then dive deep on a ChatGPT-like interface.
Analyze your competitive landscape
Even better, you’ll get one powerful view across both public internet signals and your private internal data.
- Access market reports with sentiment breakdowns, feature heatmaps, competitor positioning, strategy predictions, and implications for product direction
- Go beyond basic dashboards and understand the full market narrative for strategic decision-making

Leverage sophisticated audience intelligence reports to know your users and competitors better.
Work smarter with strategic roadmapping
Stop guessing what to build. Currents automatically builds a dynamic product roadmap based on market signals and your team’s working capacity.
- Just input your OKRs, team capacity, and timelines so the AI can plan within your real-world constraints
- Turn market insights into strategic actions to ensure your roadmap reflects actual demand

Analyze and prioritize with confidence to create and update custom product roadmaps.
Scale up as market needs evolve
Currents doesn’t just analyze—it also takes action by generating user questions, launching targeted outbound messages, and collecting responses.
- Automatically triage feedback, solve common issues, and suggest fixes automatically
- Turn social signals into action without slowdowns or bottlenecks

Let Currents triage and act on user feedback while you do literally anything else.
Currents closes the loop between humans and products by turning real social behavior into predictive strategy, so you can build what people actually need.
Turn unfiltered user buzz into product clarity.
Get lifetime access to Currents today!