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Without a solid plan, your product launch can still feel as chaotic and uncertain as launching a rocket from your backyard. (“What are the chances this blows up in our faces?”)
Because your documentation, assets, and research are scattered everywhere, you’re sure to miss something and leave your team flying blind.
What if there was a centralized place where you could keep everything organized, speed up the planning process, and align all your stakeholders?
Say hello to Ignition.
TLDR;
- Build optimal go-to-market plans in less than 10 minutes, plus centralize plan documentation, tasks, and assets
- Announce updates in your product, website, or Slack channel with automated status updates and branded changelogs
At a Glance
Best for
- Entrepreneur-curious
- Marketing agencies
- Online coaches
- Podcasters
- Product managers
- Project managers
- Remote teams
Integrations
- Google Calendar
- iCloud Calendar
- Slack
Detailed Description
Ignition lets you manage go-to-market (GTM) processes using tools for planning, asset management, and market research.
With Ignition, you can manage your launches end-to-end with roadmapping, planning, documentation, tasks, asset management, and collaboration all in one place.
By having everything in one centralized location, you’ll be able to keep every stakeholder on the same page, all while eliminating the need for multiple tools.
Predict whether you’re on track to launch on time, thanks to timeline predictions from Jira and other development trackers.
You’ll also get a centralized view across your product and GTM timelines from the Mission Control dashboard.
Keep an eye on your timelines, progress, and milestones on the Mission Control dashboard.
You can conduct research, understand your market, and use those insights in your GTM planning.
Ignition allows you to automatically track competitor growth, teams, and news, so you’re able to share critical competitive insights with your team.
Use the same frameworks top technology brands use to build out actionable user personas and messaging.
You can even organize the customer insights and testimonials you gather by persona and product!
Continuously monitor competitive intelligence with automatic competitor tracking.
You’ll be able to build better GTM plans with personalized objectives and key results (OKR) recommendations that allow you to speed up the planning process.
Ignition instantly generates a personalized launch plan based on top playbooks, and then lets you make adjustments to your plan based on tier, budget, and GTM motion.
Once you add a channel to your plan, the platform will automatically add the required tasks and assets and can even shift the timelines if your launch date changes.
Ignition’s personalized dynamic launch plans are based on top playbooks and automatically adjust to your tier, budget, and GTM motion.
Best of all, Ignition makes it easy for you to announce updates in Slack or directly in your product so your team and customers can stay in the loop.
With a single line of code, you can embed your release notes in a branded widget inside your product to share instant updates with users.
You can even create branded release notes to host on your website, making it a cinch to publish updates for customers or internal changelogs for your team.
Create pages for branded release notes to keep your customers updated on new releases.
Switching between a ton of tools to plan and execute your product launch can give you serious whiplash. (It’s called ‘tech stack neck,’ according to WebMD.)
With Ignition, you get a comprehensive platform for building and managing an end-to-end product-based launch, so you can implement a go-to-market plan sure to succeed.
Build a better launch plan.
Get lifetime access to Ignition today!